The server push technology I wrote about few days ago really got me going. I've came up with so many ways to improve site's responsivness it's almost silly. And I can't stop thinking why didn't someone already exploit this opportunities? Where's the catch?
Site chat and user status updates are one of the first things that come up when you start thinking in reverse order. Event based pushing data in user's direction opens many doors, one of them are named content based advertisement. And I don't mean displaying relevant content based on search terms. Searching in this context will only be reasonable when you first start using Internet. Later, all of your online history will be relevant to things you'll see, find and buy online.
Pageviews and banner clicks are what's bringing money theese days. Unique users also count. Ad generators are sending ads to sites on every search action and page reload. It's quite common theese days to have ads displayed in flash object and rotate them lineary without really knowing what users are doing on the site. What a waste of money.
Why wait for user to do something and then send targeted ads? Why not push relevant data to the user right away? You know on what page the user is, what is the page's content and from where he got here. Why wait for user to do something in order to send him ads? You can even track his mouse movement and look over which words or pictures the mouse pointer is. Based on this information you can decide what ads to show him. All this without user's single action. Just using push, instead of pull.
Pushing the ads to the user based on page content, mouse position, browsing history and maybe even time of the day shouldn't be too hard. It's just updating content of an object on the page with some AJAX javascript. How hard can it be?
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